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Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you're selling your book online, you're practically guaranteed to increase sales by publishing an... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various... Read More

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need?... Read More

In The News:

Search Engine Journal
An Interview with Jordan Kasteler About His New Social Media Marketing Book
Search Engine Journal
Jordan has recently released a book called A to Z Social Media Marketing that I have read and I think it could be extremely helpful to those trying to understand the ins and outs of social media. I want to thank Jordan for taking the time to answer ...

and more »

IXACT Contact Extends Its Real Estate CRM's Wireless Synchronization ...
Houston Chronicle
IXACT Contact Solutions Inc., the leading real estate CRM and email marketing system, announces the ability for customers to sync their real estate CRM database to Mac Address Book. This innovative synchronization capability is a natural extension of ...

and more »

Book Marketing Resources and Tools for Authors
FeedFront Magazine
by Shawn Collins on February 22, 2012 Jim Kukral has started up a free service for fiction and non-fiction authors called the Author Marketing Club. Author Marketing Club is a community of authors who are going through the same pains and successes, ...

Sydney Morning Herald (blog)
Why email still trumps social media
Sydney Morning Herald (blog)
Despite having oodles of Twitter followers, Scott Stratten still believes email marketing is more powerful. Scott Stratten is a small business owner. He's also the best-selling author of the book Unmarketing: Stop Marketing. Start Engaging (Wiley) and ...

and more »

E-book Reading 10% of Canada's National Book Count
Publishers Weekly
The National Reading Campaign says that its numbers represent 80% of the English retail book market and 45% of French market. The Canadian Urban Libraries Council tracked circulation in 28 participating public library systems across the country, ...

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New York Times
Amazon pulls 5000 Kindle books after distributor fails to pay more money
SlashGear
One of the largest distributors in the market of small and independent publishers, IPG said it did not buckle under pressure from Amazon to pay more money from its e-book sales. And as a result, the online retail giant has disabled the electronic ...
Amazon Yanks 5000 Kindle Titles In Fight Over TermspaidContent.org
Speakers confirmed for IPG conferenceThe Bookseller

all 18 news articles »

Inc.com Adds Veteran Digital Marketing Subject Matter Expert Hollis Thomases
MarketWatch (press release)
Thomases, a long-time digital marketing and advertising subject matter expert, has also authored the business book "Twitter Marketing: An Hour a Day," published by Wiley, writes a column on digital media planning for ClickZ, and contributes to Social ...

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BusinessNewsDaily
Is Self Publishing in Your Marketing Plan?
BusinessNewsDaily
In an age of short form marketing messages – from Facebook to Twitter to mobile apps – self publishing might be the in-depth, nuanced and detailed form of communication your customers are looking for. And while publishing your own book can be costly up ...

and more »

Bharat Book Bureau: Consumer Trends in the Spirits Market in India, 2011
Middle East North Africa Financial Network
Feb 20, 2012 (M2 PRESSWIRE via COMTEX) -- This report provides the results for the Spirits market in India from Canadean's unique, highly detailed and proprietary study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of ...

and more »

Promotions for Simon & Schuster Children's Publishing Division Marketing Team
mediabistro.com
Social media, blogging, digital communities, direct-to-consumer outreach, all of these tools have transformed what book marketing can be. In order to take full advantage of the opportunities before us, it is vital that we both increase our marketing ...

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