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Advertising For The Long Haul and Not the Short Term Gains
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More
Why Most Advertisements Stink!
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More
Wheres Me Pot of Gold and Lucky Charms?
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More
What?s the Score?
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More
Localized Advertising ? Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More
Understanding Internet Banner Advertising
Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More
Marketing Lessons I Learned in Chicago this Week...
I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More
Wall Street Journal
Wall Street Journal
By JOHN JANNARONE In these uncertain times, advertisers are taking solace in the glow of a television. Can investors also find a seat? Discovery Channel/Associated Press Growth in overall US advertising spending began to slow early last year and may ...
and more »
Los Angeles Times
ZDNet (blog)
By Emil Protalinski | February 22, 2012, 1:12pm PST Summary: Facebook was the top dog in the display advertising for 2011, but its lead may not last for very long. Next year, Google is expected to take first place, according to a new forecast.
Google display-advertising business on track to surpass Facebook next yearNew York Post
Google Seen Poised To Overtake Facebook In Display AdsWall Street Journal
Google poised to overtake Facebook in display adsMarketWatch
Los Angeles Times -Forbes
all 46 news articles »
The West Australian
The Australian
FAIRFAX Media said that its first half profit fell 44 per cent on year, dragged down by impairment and restructuring charges and poor advertising markets. "While the results are disappointing, over the last six months Fairfax Media has driven change ...
Fairfax announces restructure, profit slideABC Online
Fairfax Media reports profit, sales slumpSydney Morning Herald
Fairfax profit falls 41 per centStuff.co.nz
Sky News Australia
all 58 news articles »
Forbes
Forbes
Google being Google, however, you can be sure advertising will eventually enter into the picture, literally. And when it does, it will most assuredly be in the form of augmented reality. Google already incorporates AR in Google Goggles, a smart phone ...
and more »
Wall Street Journal (blog)
You can have a large base of loyal readers who visit your website daily, but the organic search traffic is likely to form the bulk of your advertising revenue. That's because visitors coming through search engines are in the mode to “seek information” ...
and more »
CBS News
Lamar Advertising Co. on Wednesday reported a fourth-quarter profit easily exceeding analysts' forecasts as an improving economy increased demand for its billboards, logo signs and transit advertising, the company reported Wednesday.
Lamar Advertising Company Announces Fourth Quarter and Year End 2011 Operating ...MarketWatch (press release)
Lamar Advertising 4th-qtr beats estimatesReuters
Lamar Advertising posts improved fourth-quarter net incomeNOLA.com
NASDAQ -Wall St. Cheat Sheet
all 31 news articles »
Wall Street Journal
By SHALINI RAMACHANDRAN Major cable operators are shutting down a three-year old joint effort to develop interactive-TV advertising nationally. Canoe Ventures LLC—a consortium of the six largest cable operators including Comcast Corp., ...
Canoe cuts 120 employees, shuts down interactive advertising businessFierceCable
Cable companies shut down interactive advertising venture, laying off 120 in ...Greenfield Daily Reporter
Buyers Pull for Advanced Ads Despite Canoe PullbackBroadcasting & Cable
all 103 news articles »
Memphis Daily News
MSU State News
The ADDY Awards is an annual competition conducted by the American Advertising Federation and sponsored locally by the Mid-Michigan Creative Alliance, or MMCA, to honor student and professional excellence in advertising, design, marketing and other ...
Area advertising group announces awardsThe City Wire
Harvest Creative Puts Muscle Into ADDY PrepMemphis Daily News
M/C/C Celebrates Excellence in Creative Advertising with Three ADDY Award WinsMarketWatch (press release)
The Daily Advertiser
all 18 news articles »
Brisbane Times
Herald Sun
Analysts said the struggling broadcaster could look to sell outdoor advertising business Eye Corp or raise fresh equity as the difficult advertising market undermined its performance. Ten was the biggest loser on the ASX 200, with its share price ...
Ten in earnings slumpBrisbane Times
Ten cans interim dividendThe Australian
Ten tips steep drop in earningsSydney Morning Herald
TheBull.com.au
all 152 news articles »
MarketWatch (press release)
22, 2012 /PRNewswire via COMTEX/ -- An annual review of website traffic and search criteria submitted to leading online search and selection consultant AgencyFinder.com by registered advertisers shows that clients are more open to solutions from ...
and more »
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The $500.00 A Month Plan
One way to make extra money or start a... Read More
Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
In the marketing world, radio has earned the reputation of... Read More
Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering... Read More
Information To Include On Your Business Card
The logo and graphic elements that you include on your... Read More
How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready?... Read More
Boost Headline Believability With Specifics
Don't use vague generalities in your headlines. Be as specific... Read More
Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very... Read More
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you... Read More
Imprinted Promotional Items ? Their Many Marketing Applications
There are many uses for promotional items. This means that... Read More
How Well Do Postcards Work?
The humble little postcard has been getting a... Read More
Avoid Being Vague
We are bombarded with thousands of marketing messages daily?on television... Read More
How to Make Your Claims Believable
When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More
Using Ad Agencies and Designers
Advertising and promoting your business is expensive, so it's important... Read More
10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar... Read More
For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic... Read More
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's... Read More
Secrets to Get Free Advertising
The opportunities to get free advertising for your product or... Read More
How to Make a Fortune from Unique Resistance-free Advertising
One of the most powerful offers you can use in... Read More
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet... Read More
Why Your Ads Aren?t Working
The president of a manufacturing company recently asked me, "Why... Read More
Do Your Business Cards Say Who You REALLY Are?
Here are a couple of tips for creating an eye... Read More
Free Publicity With Dogs, Cats, and Rats
Here's a fascinating idea.. Having noticed that there always seemed... Read More
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One
The decision on whether or not someone will read your... Read More
How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of... Read More
If You Lost 70% of Your New Customers, Would You Notice?
Buyers Don't Rely on the Yellow Pages Like They Used... Read More
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic... Read More
A $40 Million Dollar Little Known Referral Strategy
Would you like to know how a car wash chain... Read More
Using The Popularity of Celebrities and Currrent Events to Promote Your Business
In this article, we want to explore the idea of... Read More
How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material... Read More
Get Better Results from Your Advertising with a Disruptor
When you spend money on an advertisement you want to... Read More
The ONLY Type Of Advertising People LOVE!!
Can it be???Is there advertising that people actually love?You bet... Read More
Getting the Most Out of Your Networking Group
Here is my personal list of things to do at... Read More
The Motivational Triggers That Make People Buy
In order to sell more products and service, you need... Read More
16 Ways to Make Your Business Cards Unforgettable
Every time you hear someone say "May I have one... Read More
Should Your Small Business Hire an Advertising Agency?
So, you own a small business, sales are down and... Read More
How to Write Great Headlines
According to experts, just changing the headline of an ad... Read More
The $500.00 A Month Plan
One way to make extra money or start a... Read More
Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could... Read More
Scrolling LED signs
Scrolling LED signs is type of LED signs that displays... Read More
Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More
Do Your Radio Ads Work?
Most small businesses don't have a high powered advertising agency... Read More
Advertising on a Budget -- Part 2: Thinking Small
This is the second article of a three-part series. I'm... Read More
How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!
John Wanamaker, a 19th century entrepreneur, once famously made the... Read More
Hit Them With Benefits
More about advertising from BIG Mike McDanielIt makes no difference... Read More
Electronic Score Boards
Wide range of electronic Key venues around the globe has... Read More
Organizing Business Cards for Effective Contact Management
Now that you've had colorful new business cards printed, and... Read More
Advertising Basics for Beginners
So many of us who have decided to do business... Read More
The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you... Read More
10 Simple Techniques To Make Your Ad Get Powerful Attention
1. Make your ad's keywords and phrases standout by enlarging... Read More
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